MARKET DEVELOPMENT STUDIES

Launched in 2014, ⁠IMES Consulting offers specialized Market Development Services to guide clients through complex expansion phases. Through this comprehensive service, the firm actively identifies optimal routes to market and directly handles ongoing market development management. For example, if a UAE-based dairy brand aims to expand into Saudi Arabia, IMES serves as both the strategic adviser and the hands-on market manager during the critical first two years of the launch.

Proposed Scope of Services

IMES Consulting will provide the following services to support the client’s successful market entry and business development objectives:

• Conduct a comprehensive market analysis to identify viable market entry opportunities and strategies.
• Assess and evaluate the available routes to market for the client’s products and services.
• Recommend the most effective and commercially viable Route-to-Market (RTM) strategy.
• Develop a comprehensive Business Plan aligned with the client’s strategic objectives.
• Identify and evaluate the most suitable distribution partners within the target markets.
• Engage, negotiate, and manage relationships with selected distribution partners on behalf of the client.
• Provide quarterly progress reports, measuring performance against clearly defined objectives and key milestones in each target market.

Our Experience

IMES Consulting is uniquely positioned to deliver these services through its extensive executive-level experience in market entry, business development, and strategic partnerships across the Middle East. The engagement will be led by Brendan Nolan, Managing Director of IMES Consulting.

Brendan has worked in the Middle East since 1995, bringing more than three decades of regional business and leadership experience. He spent ten years living and working in Riyadh, Saudi Arabia, where he held senior executive positions with Almarai Company, one of the Middle East’s largest and most successful branded food and dairy companies.

Brendan joined Almarai in 1995 as General Manager – Marketing, a position he held until 2003. He was subsequently appointed General Manager – Business Development, serving in this role until the end of 2004. During his tenure, he was responsible for driving strategic growth initiatives, developing new business opportunities, and supporting the company’s continued expansion across regional markets.